ADOTAS – Women’s-interests vertical ad network Glam Media continues its summer metamorphosis with the introduction of mobile advertising and publisher mobile site/app creation platforms.
Working across the iOS, Android, WebOS and WP7 platforms, the GlamMobile platform will allow brands to use the same creative elements for both desktop and mobile campaigns, whether it be through mobile site or in-app advertising. Through the GlamAdapt ad-serving platform, GlamMobile will offer advertisers geolocation, OS-based and/or device-type targeting of rich media and video ad units.
In addition, GlamEnable enables publishers to automate the process of mobile site optimization as well as create native apps for all the major mobile platforms.
Last month, Glam introduced GlamCreate, a content management and publishing platform for its 4,000 odd writers, simplifying the process of publishing to relevant sites in Glam’s network and allowing Glam to monetize content with branded campaigns. The company also launched GlamConnect, pretty much a social media management platform for content creators, enabling them to instantly post and update stories across social networks as well as view trending topics.