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YuMe And Slacker Join Forces

Written on
Jul 26, 2011 
Author
Sarah Novotny  |

ADOTAS – YuMe, a relevant video advertising technology company, announced today that Slacker, Inc., a digital radio service that offers a diverse and highly personalized digital music experience, is using the ACE for Publishers (AFP) ad serving and management platform to bring high quality video advertising across the Slacker online website and its smartphone and tablet applications. Slacker will be able to utilize YuMe’s own video ad network which delivers over 1.5B video impressions monthly.

Jonathan Sasse, SVP of Marketing at Slacker, said “At Slacker, we are committed to providing music lovers with highly personalized music online, voa connected home devices or on-the-go with easy-to-use Slacker Personal Radio mobile applications. We believe that YuMe’s AFP platform, combined with out world class radio service, is a winning combination that enables us to monetize content and consumer relationships across every platform.”

“As video advertising continues to explode not only online but across mobile and connected TV, it is crucial for advertisers to adapt to the rapidly evolving industry in order to continue to reach and engage consumers,” said Bryan Everett, EVP of Business Development for YuMe. “AFP is designed to help content providers, such as Slacker Radio, monetize their content through high-value, engaging video advertising across any platform and device from a variety of monetization sources.”

Slacker will leverage the YuMe ACE for Publishers platform for emerging direct sales efforts and utilize its ad source mediation technology to simply and efficiently maximize video advertising revenue. AFP mediation maximizes CPMs and fill rates by managing campaign delivery, multiple ad networks, and changes in impression supply—such as viral inventory spikes—according to business priorities across all inventory and ad sources. In particular, AFP monitors fill rates and adjusts eCPM for each ad network in real-time to ensure that customers deliver their unsold inventory to the highest-paying ad network. AFP supports all the major advertising networks, including YuMe’s Connected Audience Network.





Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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