Welcome Aboard: InMobi, Vibes, Mojiva and More


ADOTAS – Recyclebank, which rewards good green deeds with consumer discounts, has named Kris Heinrichs CFO. Heinrichs could last be seen in the CFO’s chair at 24/7 Real Media.

Mobile marketer Vibes has appointed John Haro chief technology officer. Haro shifts over from icrossing.com, where he served as senior vice president of software engineering for product development.

Simon Negus has joined mobile marketing technology firm Upstream as chief operating officer. Previously Negus was a partner and a UK board member of Microsoft.

John Breeman has is the new chief financial officer at Mojiva. Breeman boasts 30 years of experience in mergers and acquisitions, financial management and developing and executing strategies at major global companies such as IDT, AT&T and Siemens.

Mobile ad network InMobi celebrated its one-year anniversary with a lot of hiring, in particular naming Peter Bassett head of sales of North America. Bassett hail from Millennial Media, where he was senior vice president of sales. Also joining the company are Millennial Media vet David Smith, who will be head up InMobi’s East Coast sales;  Susan Kuo, former VP of sales at Booyah, who will be head of marketing for North America; and Archie O’Conner, former EVP of business development from MixerCast, as head of business development for North America.

Bill Seely has been named vice president of analytics for online targeting platform firm [x+1]. The 20-plus year veteran of the marketing analytics and digital media industry previously served as vice president of digital measurement and analytics at Publicis Modem.

The Weather Channel has tapped Patrick McCormack as vice president of mobile sales and strategy. Previously McCormack was general manager of mobile in the NFL’s Digital Media Group.

Michele Pauchuk has been named president of MEC Canada. Pauchuk was last seen serving as executive vice president and managing director of Initiative in Canada. Also Dennis Donlin has been appointed president of Team AT&T; Donlin EVP and Managing Director of the Home Depot division within Mediabrands.


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