Scan and Deliver: Augme Acquires Barcode Firm JAGTAG
ADOTAS – On the heels of releasing version 4.0 of its mobile marketing software platform AD LIFE, Augme Technologies has acquired mobile barcode magnate JAGTAG for $5.2 million. JAGTAG CEO Ed Jordan will become CFO of Augme.
In addition to smartphones with scanning apps, JAGTAG’s QR codes can be read by the cameras on feature phones and smartphones, allowing them to be read by 90% of mobile consumers. In addition to powering QR codes and proprietary 2D codes, in owns a patent on a system that serves contextually relevant ads when targeting is available for MMS advertising.
“Ed Jordan will represent a great addition to the executive management team that we’ve been building over the past year,” said Augme CEO Paul Arena. “He joins Augme at a time when we believe we are becoming recognized as a technology leader in the U.S. mobile marketing space. Ed’s expertise in managing fast-growing technology companies in the mobile and Internet services sectors, combined with his public company experience and his accounting background, should prove invaluable to Augme and its shareholders as we pursue an aggressive growth strategy in the coming years.”
The acquisition adds 150 clients to Augme’s roster, including major brands like Sports Illustrated, Bacardi,Unilever, GlaxoSmithKline.
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