Quick Hits: Smartphones Overtake Feature Phones in Sales

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ADOTAS – Nielsen reports that 55%of U.S. consumers that bought a phone in the last three months bought a smartphone, meaning that the souped-up mobile devices are being purchased more than their less-fancy feature-phone cousins

Kantar Media has broken into Europe with analytics offering Compete.

According to Horace Dediu at Asymco, the average iOS user brings Apple $150 a year. Multiply that by 180 million iOS users and….

Similar to recent findings from YouTube’s TrueView ads, video ad network AdoTube found that its Polite Pre-Roll ads — which allow the viewer to skip an in-stream video ad and account for 30% of AdoTube’s served video ads — had a view-through rate of 45%.

According to Millennial Media’s latest SMART Report, 49% of targeted audience campaigns run on its mobile ad network used local market targeting, while campaigns featuring store locators grew 48% month over month.

Publicis Groupe-owned performance marketing agency Performics, U.S. interactive agency Rosetta and Omnicom Media Group digital marketing agency Resolution Media have all named  BrightEdge their agency-wide platform standard for organic search efforts.

If Nicolás Antonio Jiménez’s recent piece about digital asset management for branding purposes intrigued you, you may be curious about WebDAM’s summer webinar series on DAM kicking off July 14 with “Metadata 101.”

Independent agency Brunner opened the BHiveLab, a mobile marketing think tank encouraging collaboration of brands, digital strategists, creative and technology experts. First on the agenda: gamification.

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