ADOTAS – Bloomberg Business Week has some interesting data in regards to last week’s muted IPO filing by social game-maker Zynga: only 10% of Zynga’s game players spend money on virtual goods and apparently 1% are responsible for anywhere between 25% to 50% of the company’s virtual goods revenue.
ClickZ reports that Google is asking brands to hold their horses when it comes to setting up shop on Google+. Christian Oestlien, lead product manager for social advertising, tells AdAge that Google will be ready in two weeks, but not for the thousands of brands applying.
Give the new “Cosmic Panda” version of YouTube a test drive.
Leadbolt CEO Dale Carr wonders if mobile CPM is set to decline on iMediaConnection.