Quick Hits: Google+ Brand Pages Are Coming
ADOTAS - Bloomberg Business Week has some interesting data in regards to last week’s muted IPO filing by social game-maker Zynga: only 10% of Zynga’s game players spend money on virtual goods and apparently 1% are responsible for anywhere between 25% to 50% of the company’s virtual goods revenue.
ClickZ reports that Google is asking brands to hold their horses when it comes to setting up shop on Google+. Christian Oestlien, lead product manager for social advertising, tells AdAge that Google will be ready in two weeks, but not for the thousands of brands applying.
A week after leaving the microblogger, Twitter cofounder Biz Stone has been named a strategic advisor to Spark Capital, a venture capital firm with money on… Twitter.
Video ad marketplace SpotXchange has added a cost-per-view format to its arsenal.
Give the new “Cosmic Panda” version of YouTube a test drive.
Joe Casale, CEO of Casale Media, offers some key insight into false impressions and the IAB’s Five Digital Measurement Principles over at AdAge.
Leadbolt CEO Dale Carr wonders if mobile CPM is set to decline on iMediaConnection.
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