Quick Hits: Adometry Launches Attribution Index Scoring/Predicting Campaign Performance


ADOTAS – Adometry has launched the Adometry Attribution Index, which uses the company’s attribution product to grade ad campaign performance and predict which combinations of placement and creative will drive future conversions.

Emotional measurement service Affectiva closed a $5.7 million Series B financing round led by WPP’s Kantar Media and Myrian Capital.

Social video firm Jun Group has partnered with social gaming platform Crowdstar to offer virtual currency as a reward for viewing video ads.

Rocket Fuel is introducing a mobile video extension to its platform, allowing brands to insert 15- or 30-second clips in apps on iOS and Android mobile devices and tablets that reach around 20 million consumers.

Digital performance agency iProspect has chosen AdGooroo as its digital marketing intelligence provider.

Small and midsize publisher self-service video platform LongTail Video has introduced a freemium pricing plan for its Bits on the Run.

HiveFire, maker of content aggregating curator Curata, has created the LinkedIn group Content Curators to serve as a forum for discussion on content curation and marketing.

Stampt has launched a free mobile app allowing merchants to move their loyalty programs (e.g., “buy seven coffees, get one free”) to smartphones.


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