Private Investors Become Masters of Go Daddy’s Domain

Inplace #2

ADOTAS – Internet domain registrar Go Daddy has been sold?!? D0es this mean no more Danica Patrick commercials? What will make me perform a face-palm during the Super Bowl now? (Well, maybe the Black Eyed Peas could do the halftime show again….)

According to insiders, Go Daddy, a resource for affiliate marketers for setting up landing pages, has been sold to private investment firmsKKR, Silver Lake and Technology Crossover Ventures for $2.25 billion — not a bad price considering that Go Daddy brought in more than a billion in revenue last year, and revenue intake has been shooting up at 20% yearly growth rate.

Go Daddy’s release says the Internet services company “signed a definitive agreement to receive a strategic investment and enter into a partnership” with those investment firms. Bob Parsons, who founded the company in 1997, will keep his job as CEO.

“I’ve always said we would make a move like this when the right deal with the right partners could help us do the right thing for our customers and our employees,” Parsons said in a release. “This is it! We are partnering with KKR, Silver Lake and TCV because of their technology expertise, their understanding of Web based businesses and because their values align with ours.”

Go Daddy currently boasts 9.3 million customers worldwide and 48 million domain names — a key aspect to the acquisition is pushing international growth.

But what about Danica Patrick? Will she still wear skintight and skimpy outfits on my teevee?

I don’t know, I don’t care. Wait, this just in — ESPN reports that Go Daddy will continue to sponsor Patrick’s racing career, and she will likely appear in more nonsensical and tacky television commercials that advertise unrated Internet content.

“The new investors have specifically said they don’t want to mess with Go Daddy’s secret sauce — at least two of the magic ingredients, our customer service and marketing,” Elizabeth Driscoll, Go Daddy’s vice president of PR, told ESPN.

Yay — I’m sure some overgrown man-children are celebrating, somewhere.