New Gmail Ad Suggests Google+ Monetization
ADOTAS – Although Google has been promising better (and fewer) ads in its email client for months now, evidence of progress has been scant. However, Big G might have been holding off as it prepared social network (or the less-sexy description: core product socialization) Google+, as a new ad unit appearing in Gmail now boasts potential for Google’s latest foray into the social mediascape.
Hat tip to LeadsCon and Daily Deal Summit founder Jay Weintraub for noticing that Gmail has added this cute new ad unit — no, it’s not a display or rich media ad targeted off the contents of your email (I’m afraid I’d be inundated with trailers for “Winnie the Pooh” — I can’t help calling everyone “tiggerific”) as you may have feared. It’s a Facebook display ad.
I mean, that’s not the name of the unit, but it really looks like a Facebook ad — it’s even got a (functional) black X in the corner allowing a user to close it (and presumably sending the “dislike” of the ad back to its source).
But there are differences — instead of a landing page, the ad expands inside the browser with sharing and saving options. Once Google+ introduces brand pages, a “Like”-seque button will probably also appear.
Weintraub already sees where this is going — a lot of us were wondering how Google was planning to monetize Google+, and it looks like they’re going the Facebook route… Which is arguably what the company did in building Google+ — take the Facebook model and flesh out the weaker points (Circles is leaps and bounds beyond Facebook Groups). What’s that old saying about imitation and flattery?
Expandable landing pages would seem to be an improvement on the Facebook ad model — one that could entice brands and their big budgets.
No comments yet
Leave a Comment
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Digital Account Executive
- Sr Planner- Digital Vendor Marketing
- Business Analyst - IT Operations
- Client Relationship Manager
- Print and Web Manager
- Report: Tremor Video Files for IPO: [...] company’s IPO would draw the strongest response: Tremor Video, Yu.Me or Adap.tv. A staggering
- Report: Tremor Video Files for IPO: [...] Friday, based on a May 9 report from Bloomberg, we conducted a poll asking
- Bob Gordon: Cave Drawings still convey their creators thoughts and ideas...the debate about the effectiveness of display
- Streaming Music Service Payments | Copy Combine Transform: [...] pressure on recorded music value has resulted in a streaming service business model that