New Gmail Ad Suggests Google+ Monetization
ADOTAS – Although Google has been promising better (and fewer) ads in its email client for months now, evidence of progress has been scant. However, Big G might have been holding off as it prepared social network (or the less-sexy description: core product socialization) Google+, as a new ad unit appearing in Gmail now boasts potential for Google’s latest foray into the social mediascape.
Hat tip to LeadsCon and Daily Deal Summit founder Jay Weintraub for noticing that Gmail has added this cute new ad unit — no, it’s not a display or rich media ad targeted off the contents of your email (I’m afraid I’d be inundated with trailers for “Winnie the Pooh” — I can’t help calling everyone “tiggerific”) as you may have feared. It’s a Facebook display ad.
I mean, that’s not the name of the unit, but it really looks like a Facebook ad — it’s even got a (functional) black X in the corner allowing a user to close it (and presumably sending the “dislike” of the ad back to its source).
But there are differences — instead of a landing page, the ad expands inside the browser with sharing and saving options. Once Google+ introduces brand pages, a “Like”-seque button will probably also appear.
Weintraub already sees where this is going — a lot of us were wondering how Google was planning to monetize Google+, and it looks like they’re going the Facebook route… Which is arguably what the company did in building Google+ — take the Facebook model and flesh out the weaker points (Circles is leaps and bounds beyond Facebook Groups). What’s that old saying about imitation and flattery?
Expandable landing pages would seem to be an improvement on the Facebook ad model — one that could entice brands and their big budgets.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV
- Two Reports: Photo/Video Is the Fastest-Growing App Category
- Facebook’s IPO: You Knew It Was Coming
- Infographic: The Evolution of Marketing Automation
-
Loading ...
Latest News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
Features
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets: [...] benign “pocket dial” or “accidental call,” call spammers explain why click-to-call ads can receive as
- The motivations behind gamification: Tapping into psychology | e6be marketing: [...] (http://www.adotas.com/2012/05/starting-simple-with-gamification/) (http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/231900162) [...]
- David: Photo sharing and video sharing apps are growing at an exponential pace. This is but
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
