Insurance, Lawyers Top Most Expensive Google Keyword Categories

Written on
Jul 19, 2011 
Gavin Dunaway  |

ADOTAS – Back in 2009, ad research depot AdGooroo reported that “mesothelioma” cracked the $100 price barrier for a Google keyword on AdWords, causing many Internet marketers to comment, “What the hell is that?” Mesothelioma is a rare form of cancer caused by asbestos — the high price tag denoted the amount lawyers were willing to pay for leads for potential suits.

However, “Cancers” is not one of the categories in Wordstream’s top 20 most-expensive keyword groups study, which weighted the most expensive keywords against search volume by category. Mesothelioma appears along with cancers in “Treatments,” no. 19.

The insurance segment owns about a quarter of the most expensive CPC keywords on AdWords, including “ca automobile insurance,” which I imagine is very lucrative. The top CPC comes in $54.91, which isn’t that much more expensive than the $44.28 top CPC for category 2, Loans, which boasts 12.8% of the most expensive CPCs. No surprise, mortgage came in third with 9% and a top CPC of $47.12.

Attorney-related keywords represent 3.6% of the most expensive keywords (top CPC: $47.07) while Lawyer accounted for 3% ($42.51).

Check out this handy infographic for more interesting data:


Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

Reader Comments.

thank you for the mention! the complete study results are here:

“Treatment” such as cancer treatment, mesothelioma treatment (etc.) was our #19 keyword category.

Posted by Larry Kim | 4:20 pm on July 19, 2011.

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