Got Funds? SupersonicAds Racks Up $4.2 Million
ADOTAS – Maybe it’s because the summer heat is turning brains to mush, but social gaming seems to be on all anyone can think about — even venture capitalists seeking companies with bold monetization strategies.
In-game advertiser SupersonicAds, one of the companies serving videos into Facebook’s DealPlay value exchange advertising platform (i.e., watch video ads, get Facebook Credits) run by TrialPay, closed its first institutional round of funding with $4.2 million from Greylock Israel, an affiliated fund of Greylock Partners. This round brings the company’s funding total to above $6 million.
Through its BrandConnect platform and a cost-per-engagement solution, SupersonicAds enables value exchange and offer marketing through videos and widgets (e.g., micro-games) for virtual item monetization on game publishing sites including SpilGames, Digital Chocolate, Kabam, IMVU, Gaia Online and Facebook. That’s fancy speak for “watch a video ad, play a branded game or fill out a survey and receive virtual currency.”
With a reach of 120 million monthly uniques, SupersonicAds boasts impressive brand engagement: 50% to 80% video completion rates, 40% of viewers hitting the advertising brand’s website later, and 20% liking the brand on Facebook. Kellogg’s, Hasbro and Disney have all ran campaigns using the BrandConnect platform.
Headquartered in London with offices in San Francisco and Tel Aviv, SupersonicAds will use the funds to beef up its international presence. Greylock Israel partner Yoram Snir will join its board of directors.
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