ADOTAS – Launched at the end of March, Google’s +1 button — big G’s social endorsement equivalent to a Facebook Like — is already carving out a niche for itself according to research from social-infused SEO platform BrightEdge. Four percent of the top 10,000 sites have added a +1 button to their homepages, up 33% since the beginning of June.
The figure is well behind Facebook’s offerings, with Like buttons appearing on 11% of homepages and Like boxes on 6%, but not bad considering Facebook’s options were launched about a year ago. The impressive adoption rate of Google’s +1 button can probably be attributed to SEO concerns, after all it does play a role in personalized search results on the most popular search engine (by far) and traffic driver in the U.S.
Interestingly, the Twitter Instant Follow button — launched around the same time as +1 — hasn’t taken off as much, with BrightEdge reporting only 1.1% of the top 10,000 websites adding the feature to their homepages. Also only 2.1% have added the Twitter Share button.
However, 41.8% of these websites do have at least basic links to Twitter on their homepages, just behind the 47.4% that have basic links to Facebook. (YouTube has homepage links on 16.75% of these sites and LinkedIn 3.7%.) So it’s not that publishers aren’t linking to their Twitter operations — they’re just forgoing Twitter widgets for social sharing tools like AddThis and ShareThis, which conveniently combine all these social hookups.