Forrester: Audience Measurement Tools Limited and Disjointed

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ADOTAS – A shortage of measurable results isn’t the only thing holding back brand dollars from the display space — new research by Forrester suggests that although investment and adoption in display advertising is increasing, the scarcity of media and audience insights is a major roadblock.

Based on interviews with 150 North American marketing professionals, Forrester also found that technological solutions to these problems approach them in a limited or disjointed fashion.

At an Adometry-hosted webinar next Wednesday, July 13, to Adometry Vice President of Marketing Steve O’Brien will interview Joanna O’Connell, Forrester Research’s senior analyst for interactive marketing, about the findings and the “new breed” of audience measurement solutions required to address the cross-channel needs of marketers. Read more about it on the Adometry blog or sign up here.

 

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