Ad.ly and Netvibes Sweeten Social Analytics Pot
ADOTAS - Twitter’s acquisition of BackType this week illustrated that social analytics are in higher demand than ever — two social players have just upped their bets in the space.
Social endorsement workhorse Ad.ly has introduced an analytics platform to give its cadre of celebrity endorsers insight into the audience demographics of their Twitter base, including aspects such as geolocation and gender. In addition to identifying which followers are top influencers (i.e., those that mention and retweet your content to an effect), Ad.ly’s social analytics platform gives its endorsers information on brands that followers follow as well as other celebrities followed.
In April, Ad.ly got squeezed out of monetizing and managing social endorsements on Facebook by Facebook itself — it looks like the social network realized it was letting a revenue-driving opportunity slip away to third parties.
Also just introduced into private beta is NetVibes’ Social Pack analytics platform, a complement to its Instant Dashboard offering. In addition to the social monitoring basics — identifying trends, sentiment, influencers, etc. — Social Pack enables brands to create apps to analyze specific keywords from a single influencer.
Also, the Social Corpus feature allows brands and agencies to easily manage which social sources are tapped for data. TechCrunch reports major agencies (e.g., Digitas) and brands (Coca-Cola) are already on board with the company’s enterprise offering.
Reader Comments.
- Pingback from Netvibes Social Pack In The Press
- Pingback from Movieblog.nl » Netvibes Social Pack In The Press
- Pingback from Netvibes Social Pack In The Press | Your Blog
Leave a Comment
Article Sponsor
More News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV
- Two Reports: Photo/Video Is the Fastest-Growing App Category
- Facebook’s IPO: You Knew It Was Coming
- Infographic: The Evolution of Marketing Automation
-
Loading ...
Latest News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
Features
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets: [...] benign “pocket dial” or “accidental call,” call spammers explain why click-to-call ads can receive as
- The motivations behind gamification: Tapping into psychology | e6be marketing: [...] (http://www.adotas.com/2012/05/starting-simple-with-gamification/) (http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/231900162) [...]
- David: Photo sharing and video sharing apps are growing at an exponential pace. This is but
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
