Vibrant Delivers Relevant Social Content Through New Toolbar

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ADOTAS – What is this, primary school? Brands delving into social media need to stop caring about how many people “Like” them and start delivering users contextually relevant social content wherever they are, Vibrant Media says.

An easy way would to do that through the company’s just-introduced Vibrant Social Bar, a toolbar that sits on the bottom of branded pages, shooting users real-time social feeds from Twitter, Facebook and YouTube among others. The bar also has full suite of social sharing buttons right next to the brand logo.

The really cool part is an expandable option allows users to engage with linked content without leaving the page they are browsing. Of course, social media content served is contextually relevant thanks, to Vibrant’s technology developed over the years through it’s In-Text advertising product.

While the company is best known for those text ads that pop up with relevant links, Vibrant entered the display game with its contextually targeted VIA Dynamic product. The company’s network of 6,000 premium publishers boasts a reach of 71% of all U.S. Internet users.

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  1. […] • Cella Irvine has been named CEO of contextual advertising firm Vibrant Media. The 25-year veteran of digital media was last seen heading up the New York Times Company’s About Group, and the contextual advertising around About.com content. Prior to that, Irvine served as chief financial officer for Digitas, but even before she held executive positions at Hearst, Marsh and Prodigy. Known best for it’s in-text advertising solution, this year Vibrant has launched a contextual targeting product for display advertising as well as an on-site toolbar for delivering related social content. […]

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