Quick Hits: Yahoo! Throwing Debutante Ball for Levinsohn?

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ADOTAS – Oh, is it time for Yahoo! EVP of the Americas Ross Levinsohn’s debutante ball? You know, when Yahoo! parades him around the tech media before installing him as the heir to soon-to-not-be-CEO Carol Bartz. The company was already kind enough to reassemble his old Fox Interactive Media crew via an… interesting acquisition — supposedly 5t01 (which Levinsohn cofounded and invested in, but gave up his shares after joining Yahoo!) has revenue optimization technology for publishers. But we got to hand it to Levinsohn — he stays extremely positive during his AdAge interview even as Edmund Lee rides him out about Yahoo!’s various struggles. The key takeaway? Levinsohn wants to focus on creating original video content, and then monetizing the hell out of it. Not a bad plan.

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