Quick Hits: Yahoo! Throwing Debutante Ball for Levinsohn?
ADOTAS – Oh, is it time for Yahoo! EVP of the Americas Ross Levinsohn’s debutante ball? You know, when Yahoo! parades him around the tech media before installing him as the heir to soon-to-not-be-CEO Carol Bartz. The company was already kind enough to reassemble his old Fox Interactive Media crew via an… interesting acquisition — supposedly 5t01 (which Levinsohn cofounded and invested in, but gave up his shares after joining Yahoo!) has revenue optimization technology for publishers. But we got to hand it to Levinsohn — he stays extremely positive during his AdAge interview even as Edmund Lee rides him out about Yahoo!’s various struggles. The key takeaway? Levinsohn wants to focus on creating original video content, and then monetizing the hell out of it. Not a bad plan.
LUMA Partners’ Terence Kawaja has updated his massive map of the online advertising space.
Foursquare has signed up Canada’s Yellow Pages Group to its “venue harmonization project” for improving the accuracy of business locations on the location-based mobile social network. Other partners in the crusade for accuracy include The New York Times, New York magazine and Thrillist.
After killing its translation efforts, Google keeps kicking services and products to the curb, including its first specialized search engines.
Adap.tv has tapped Eyeview, which assists brands in customizing TV commercials for digital mediums, to offer scalable, personalized video advertising services through Adap.tv’s Marketplace.
Search analytics specialist SearchMetrics added Australia, India, Israel, Japan and Portugal to increase its performance reach to 90 search engines in 29 countries.
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