Quick Hits: Triggit Named Amazon’s DSP
ADOTAS – Amazon tapped Triggit as its DSP of record for employing real-time bidding for display advertising. It appears Amazon will enable brands to use Amazon data to serve ads to consumers showing intent or just interest on 4 million third-party sites, kind of a variation on retargeting, All Things D’s Peter Kafka notes.
Daily deal aggregator Yipit claims Groupon’s grasp of the daily deal market has slipped below 50%, as LivingSocial closes in on a quarter of the market. Check out Bloomberg’s coverage.
Value exchange marketer Ifeelgoods closed a $6.5 million Series A round of funding led by Idinvest Partners with participation from seed investor Tugboat Ventures. The firm uses Facebook Credits and other digital goods to incentivize online advertising, Facebook fan acquisition, email signups, Twitter marketing and even purchases. Ifeelgoods has been popular with retailers such as 1-800 Flowers, ShoeBuy.com and Gap.
Having been ditched by DLA Piper and losing his last shred of credibility, BetaBeat reports that Facebook-suing Paul Ceglia is selling Streetfax.com, marketing it as a ”piece of Internet history.” While at Harvard, Facebook founder and CEO Mark Zuckerberg worked on Streetfax and cemented a deal with Ceglia that would entitle him to half ownership of Facebook, he claims.
Augme Technologies launched version 4.0 of is mobile marketing software platform AD LIFE. Built on Augme Mark-up Language technology, AD LIFE gives mobile marketers “site builder” capabilities allowing for automated delivery of content optimized for various smartphones.
Mobile app builder Appcelerator landed in the “Visionary” quadrant in Gartner’s “Magic Quadrant for Mobile Consumer Application Platforms” report.
Cox Digital Solutions has launched Appetite Media, a food-focused media company and vertical ad network with a potential reach of 22 million monthly uniques. Appetite has partnered with Gourmet Ads, which employs branding campaigns aimed at grocery shoppers.
Reader Comments.
There is a plethora of daily deal sites that have come up in the past 6 months leading to an oversupply of these sites.The latest research by Prof Dholakia (http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1863466) suggests that there is going to be a change in the deal industry. We feel that niche players like DesiSauda Inc (www.desisauda.com) which offers great deals from South Asian establishments and are targeted are better suited to face the challenges.
Leave a Comment
Article Sponsor
More News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV
- Two Reports: Photo/Video Is the Fastest-Growing App Category
- Facebook’s IPO: You Knew It Was Coming
- Infographic: The Evolution of Marketing Automation
-
Loading ...
Latest News
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
Features
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets: [...] benign “pocket dial” or “accidental call,” call spammers explain why click-to-call ads can receive as
- The motivations behind gamification: Tapping into psychology | e6be marketing: [...] (http://www.adotas.com/2012/05/starting-simple-with-gamification/) (http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/231900162) [...]
- David: Photo sharing and video sharing apps are growing at an exponential pace. This is but
- Afternoon Announcements: Seven Essential Email Marketing Tips, How Engagement Can Measure Customer Sentiment & Lessons in Content Strategy From Children's Books | Duncan/Day Advertising: [...] How Much is a Facebook Follower Worth? [Ragan's] How Engagement Can Measure Sentiment &
