ADOTAS – Amazon tapped Triggit as its DSP of record for employing real-time bidding for display advertising. It appears Amazon will enable brands to use Amazon data to serve ads to consumers showing intent or just interest on 4 million third-party sites, kind of a variation on retargeting, All Things D’s Peter Kafka notes.
Value exchange marketer Ifeelgoods closed a $6.5 million Series A round of funding led by Idinvest Partners with participation from seed investor Tugboat Ventures. The firm uses Facebook Credits and other digital goods to incentivize online advertising, Facebook fan acquisition, email signups, Twitter marketing and even purchases. Ifeelgoods has been popular with retailers such as 1-800 Flowers, ShoeBuy.com and Gap.
Having been ditched by DLA Piper and losing his last shred of credibility, BetaBeat reports that Facebook-suing Paul Ceglia is selling Streetfax.com, marketing it as a “piece of Internet history.” While at Harvard, Facebook founder and CEO Mark Zuckerberg worked on Streetfax and cemented a deal with Ceglia that would entitle him to half ownership of Facebook, he claims.
Augme Technologies launched version 4.0 of is mobile marketing software platform AD LIFE. Built on Augme Mark-up Language technology, AD LIFE gives mobile marketers “site builder” capabilities allowing for automated delivery of content optimized for various smartphones.
Cox Digital Solutions has launched Appetite Media, a food-focused media company and vertical ad network with a potential reach of 22 million monthly uniques. Appetite has partnered with Gourmet Ads, which employs branding campaigns aimed at grocery shoppers.