Quick Hits: Traffic Marketplace Is Now Epic Marketplace


Exactly one year after Epic Media Group completed its acquisition of Connexus, Epic has rebranded Traffic Marketplace as Epic Marketplace and established it as an umbrella for its EpicSocial, EpicDisplay and EpicMobile brands.

AdBlade calls itself a brand-safe ad network, and its got the third-party validation to prove it. About 80% of the 1.5 billion impressions AdBlade served from April to May have been certified as low risk by verification company AdSafe Media. AdBlade scored a Media Rating Index of 149, compared to the industry average of 110.

Government agencies use facial recognition technology in hunting down criminals and terrorists, and now you can use similar technology to tag your friends in Facebook photos! Unless you’re Google Chair Eric Schmidt, who is afraid of the technology — why don’t we all follow his lead and freak out!

You ain’t getting any more of GroupM’s business, content pirates! The parent company of WPP media agencies  Maxus, MEC, MediaCom, and Mindshare has announced a new digital media buying policy that prevents client ads from appearing on websites that distribute illegally obtained content.

Oooh! New Google display advertising website!