Quick Hits: Google Checkout, Microsoft Advertising and More


ADOTAS – Apparently because they make search results pages too crowded, Google is killing the ability for etail AdWords advertisers to include a Google Checkout button in their ads. However,  the badges will continue to be displayed in product searches. “We’re making this change to improve the user experience on Google search results pages,” read a Google e-mail sent to eCommerceCircle.

Microsoft Advertising is augmenting current mobile rich media service with PointRoll through partnerships with EyeWonder and Phulant. Microsoft boasts hot mobile web properties like Fox Sports, Windows Live Hotmail, Windows Live Messenger and MSN.

Speaking of PointRoll integrations, interclick has decided to take its integration with PointRoll deeper, giving clients automated reporting through AdControl 3.2 and
providing transparency inventory sources generating the highest rich-media engagement rates.

The next version of Apple’s iOS will feature a Twitter integration.

Premium mobile video ad network AdColony, a division of Jirbo, has partnered with vertically-focused digital media company Evolve Media Corp. to boost fill rates for mobile app publishers.

WPP Group bought a 70% stake in Brazil-based digital agency F.biz, well regarded for its mobile achievements.

Dentsu has acquired digital marketing network Steak Group, which will fall under Dentsu Network West and report to the London Office.

Researchers think 120,000 Android users leaked data — such as the mobile ID, handset model and other apps on the device — through 30 downloaded apps with malware.


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