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Quick Hits: Blekko Gets an Overhaul

Written on
Jun 21, 2011 
Author
Gavin Dunaway  |

ADOTAS – Socially curated search engine Blekko has launched Zorro, a visual rehash of its engine that now auto-included around 1,000 slash tags when users sign up. To market the overhaul, Blekko is inviting searchers to play “Three Engine Monte” — users must pick the best results between three columns of SERPs. One is from Google, one is from Bing and one is from Blekko, but which is which, well nobody knows….

Casale Media has signed on to sell all the display inventory for educational content publisher Infoplease, which reaches 2.75 million uniques a month through Infoplease.com and Factmonster.com.

Adobe and Experian Marketing Services have expanded their partnership to include the integration of data from Experian’s Hitwise service and Adobe SiteCatalyst, which is powered by Omniture.

Limelight Networks has introduced REACH Interactive to applications running on the Android and iOS platforms, an extension of its REACH Video service. The service enables pre- and post-roll video ads within apps to respond to user interaction, pause video playback and open microsites associated with the advertisement.

Ponyt and Mocean Mobile have partnered to create a complete mobile advertising solution for local advertisers seeking consumers searching for their services.

 

Neolane has been tapped by U.S. independent wireless provider Cell South to provide comprehensive conversational marketing across online and offline channels.

Traditional marketing keeps taking cues from its kid cousin digital — TheMediaDash.com just launched an online platform to assist small and midsized businesses in buying spots on local radio stations.





Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

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