Quick Hits: Big Fuel, OTA, MediaBank and More


ADOTAS – Social marketer Big Fuel has acquired marketing content developer Apex Exposure. All six employees are coming to Big Fuel, cofounders Ben Luntz and Josh Scheiner becoming group directors of the Distribution Group.

Following the big Epsilon breach, the Online Trust Alliance reported that 84% of the Internet retail 100 have adopted email authentication, meaning you can trust what’s sent to you.

MediaBank has partnered with TRA to enable clients to match TV planning data to purchase data.

Undertone has introduced the PageSkin ad unit, which transforms the borders around web content into space for advertising creative.

The real secret to Facebook ads? It’s all about the image. (All Facebook)

Digital agency Tribal Fusion has opened offices in Jeddah and Riyadh, Saudi Arabia.

After introducing free phone support for advertisers in April, Google apparently is “testing additional phone support” for AdSense publishers. (Search Engine Land)

Google has also enabled AdWords to allow five My Client Centers to manage a single AdWords account, simplifying networking between clients, agencies, SEM companies, AdWords API developers and/or other third-party services.



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