Quick Hits: Apple-Scorned Tapjoy to Fund App-Porting to Android


ADOTAS – Following Apple’s banning of offer walls that incentivize app downloads through virtual items, Tapjoy, once known as OfferPal, is launching a $5 million fund to port iOS apps to Android, a process that can cost developers anywhere from $50,000 to $100,000. The catch? Tapjoy wants to be able to distribute and monetize the apps through incentivized downloads.

Blogging platform Tumblr now has more blogs than WordPress.com, growing from 7 million to about 21 million blogs since the beginning of the year. Of course, there’s no way to monetize those blogs…

Vivek Kundra, the first federal chief information officer, is leaving the government and heading to Harvard in August, according to Politico. Kundra was behind initiatives Data.gov and IT Dashboard, and led the push of federal data to the cloud.

G’day, mate: Lyris has bought a majority stake in Cogent Online, a large Australian marketing outfit.

Digimarc’s Discover mobile reader app can now scan QR codes along with its abilities to detect digital watermarks and identify music.

Here’s a cool chart from our friends at digital advertising research firm AdGooroo showing the growth in first page advertisers over the last 12 months for both Google and Bing.



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