Quick Hits: A Like Is Worth 20 Visits

Written on
Jun 23, 2011 
Gavin Dunaway  |

ADOTAS – Hey retailers — Hitwise Intelligence calculates that a Facebook Like of your brand’s page is worth 20 visits to your actual site.

BIA/Kelsey threw on its predicting hat and forecast that U.S. mobile ad spend will jump to $4 billion in 2015, $2.8 billion or 70% of which will come from targeted local ads. For 2011, BIA/Kelsey predicts local ads will account for $404 million of U.S. mobile ad spend or 51% of the pie.

You heard the death of the trend at Mobile Commerce Daily first: the daily deals space is so over. The ad hipsters have moved to a retro print ad thing! (Just kidding, newspapers — you’re still dying.)

The Winklevoss twins (Winklevosses? Winklevi?) have decided they’ve squeezed enough settlement cash out of Facebook CEO Mark Zuckerberg, Mashable reports, but the charming social network founder still has left them with broken hearts. Will they ever be able to trust an engineer again?

Bloomberg’s sources suggest the iPhone 5 is launching in September, instantly disintegrating all other smartphones with its gloriousness: A5 processor, 8-megapixel camera and the ability to crack a walnut with a single downward thrust. You don’t even need an app for that last function.

Video ad exchange adBrite earned itself a Stevie, or America Business Award – Most Innovative Company of the Year, at that — for its launch of targeted pre-roll units that imbue data from larger display campaigns.

Video ad network BBE, acquired by Specific Media last year, has gotten quite a boost from its parent company’s targeting technology: a 46% increase in view-through rates, a
21% increase in click-through rates and a 55% increase in reach for first quarter 2011.

The Financial Times says Twitter is like this close to placing Promoted Tweets in the stream rather than just in search queries.

Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

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