Facebook Gets More Shared Content, But Twitter Averages More Clicks

Written on
Jun 6, 2011 
Gavin Dunaway  |

ADOTAS – According to data collected from ShareThis’ 300 million monthly unique sharers, Facebook gets the lion’s share of shared content, but content shared on Twitter tends to get clicked on more.

According to ShareThis’ report, conducted with StarCom MediaVest Group and Rubicom Partners, sharing drives 10% all Internet traffic and 31% of all referral traffic, which is about half of search’s influence on both accounts.

Facebook accounts for 56% of all shared content and 38% of all shared content clicked through. Email accounts for 17% of clicked-on shared content while Twitter comes up with 11%.


However, links shared on Twitter are the most clicked at 4.8 times each, which is also the average number of clicks based on all shared-to sites via ShareThis (e.g., blogs and bookmarking tools). Links shared on Facebook garnered a not-shabby 4.3 average while links shared through email earned 1.7 clicks on average.

The ShareThis button, currently on a million websites and driving 7 billion pageviews a month, allows browsers to dispense content to a variety of social media sources. Last year the company introduced a social analytics tool and introduced the concept of “share marketing.”

Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

Reader Comments.

That’s because twitter doesn’t show thumbnails for funny cat pics.

Posted by Jenny | 5:52 pm on June 6, 2011.

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