ADOTAS – Launching at TechCrunch’s fall Disrupt conference, gamification and customer loyalty platform Badgeville was a finalist in the Startup Battlefield and won the Audience Choice Award. Now right after the close of TechCrunch’s spring Disrupt event, Badgeville is back with the Dynamic Game Engine, a platform for incorporating advanced social and game mechanics into a brand’s digital presence, including its web, mobile and social properties.
What kind of “mechanics” are we talking about? All kinds of loyalty-building gizmos like leaderboards, virtual achievements, live activity streams, mini profiles and rewards triggers for time-based activities. These can be quickly built and integrated across digital brand bases using the new Widget Studio.
In addition to ensuring a consistent brand experience across channels, the mechanics offer further consumer insight through tracking user behavior. Interscope Records and Island Def Jam (Universal Music), Bluefly.com, Major League Gaming and LiveMocha are few of the brands using BadgeVille’s gamification services.
“Our vision for building Badgeville is to offer the most powerful, lightweight software-as-a-service platform to reward, influence and measure user behavior. Now with a growing team of thought leaders in game design, engineering and social media, this vision has become a reality,” said Badgeville CEO Kris Duggan. “The Dynamic Game Engine and Widget Studio take gamification to the next level, and open up infinite opportunities for game mechanics to help businesses reach user-driven objectives and revenue.”