‘Who Is bin Laden?’ Young Yahoo Searchers Ask


yahoo_smallADOTAS – No surprise that Osama bin Laden was the top search topic for Yahoo on Sunday, May 1, when news of the al Queda leader’s death broke the Internet (well, just parts), but the search guys did dig up some interesting bits — some that suggest a generation gap in reaction to the news.

Since the release of its Search Direct revamp, Yahoo! has been adamant that it supplies “answers not links” to search queries, so here were the most-searched questions on bin Laden on Sunday.

1. Is Osama bin Laden dead?
2. How did Osama bin Laden die?
3. Who killed Osama bin Laden?
4. How old is Osama bin Laden
5. Who is Osama bin Laden
6. Where was Osama bin Laden killed?
7. Is Osama bin Laden dead or alive?
8. How tall is Osama bin Laden? (I knew bin Laden was tall and gaunt, but wasn’t aware he stood between 6’4″ and 6’6″.)

About 20% of these searches came from teen users while a quarter came from users under 24. Two-thirds of users asking “Who is Osama bin Laden?” were between the ages of 13 and 17. A third of the searchers for “Who killed Osama bin Laden” came from the same age group, while 40% were between 13 and 20.

On the other hand, older users got a patriotic buzz from the news — one out of every two searches for “U.S. flag” (which saw a 717% spike in search traffic) came from users between the ages of 35 and 54.

Check out more search stats at Yahoo! Search Blog.


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