Two dozen advertisers have hopped on board for Tremor Media’s launch of Video Hub, the online advertising network’s new comprehensive video advertising management platform that includes extensive analytics.
In addition to real-time campaign reporting, Video Hub users can easily analyze data versus past campaign performance. Tremor’s SE2 technology digs out actionable analytics that are recycled for targeting optimization based on content, environment and demographics. In addition, Video Hub highlights variables that affect brand lift, purchase intent, engagement and optimal reach versus frequency.
“Video Hub tells you why campaigns work, sums up Anthony Risicato, Tremor Media’s General Manager of the Enterprise Group. “This launch comes at an important time for the industry as we’re seeing a rush of dollars that are following the large stream of viewers now consuming digital video. Video advertising demands a far greater level of insight and accountability than traditional banner advertising ever required.”
According to comScore’s April stats, Tremor Media remains the largest video ad network (although Adap.tv runs a close second). Since November, the company has acquired pure-play video ad network ScanScout and mobile ad platform Transpera.