ADOTAS – If I put a video into your image, will it totally blow your mind? In-image advertiser Pixazza has added video options to the cards that appear when users mouse over enabled images. The cards tend to feature ads for related goods — e.g., a picture of a celebrity in a leather jacket will feature an ad informing you where to buy the jacket — but now advertisers can also add related video content.
“With trillions of images on the web today, we seek to enhance the online viewing experience by sharing highly relevant, engaging content that make consumers want to dive in and learn more about the pictures they see,” said CRO and Head of Publisher Development Chas Edwards (who ditched social recommendation site Digg last year after a disastrous rehaul). “Adding video is a natural extension of our current offering. We’re giving advertisers and brand marketers another way to transform previously static images into meaningful, interactive content so they can better connect with their audience.”
Pixazza is currently reaching more than 100 million uniques a month across its publisher network and is on track to serve 20 billion in-image ads this year. In the last year, the company has expanded its verticals and opened a self-service platform for publishers.