Know Your Social Media Influencer


birdwatchingADOTAS – Here in the all-too-cool neighborhood of Williamsburg in hipster haven Brooklyn, people-watching is a favorite pastime. Especially now that the weather has perked up, all kinds of oddly dressed creatures are wondering the greens of McCarren Park. After brunch on a Saturday, it’s great fun to lay back with a tallboy in a paper bag and gawk at all the loony outfits the kids are wearing just to get a little attention. If you don’t know what I’m talking about, check out the samples here (not NSFW, but there’s a fair deal of naughty language).

While hipster-spotting makes for a nice lazy-day activity, influencer-tracking is a pretty useful tool when it comes to social media marketing and monitoring. As a new study (PDF) from BzzAgent and Rhode Island University reports, brand advocates are 83% more likely to share information about a product and 50% more likely to influence a purchase than your everyday social media user.

Obviously locating these elusive creatures can be a valuable exercise (unlike locating hipsters, which is more like a benign accident), so BzzAgent used its research to create this guide for recognizing brand advocates in the field:

BzzAgent Field Guide - Infographic

And just because I wear skinny jeans and ironic t-shirts and a beard… Shoot, I am a hipster. Whatever — stop watching me!


Please enter your comment!
Please enter your name here