Group Commerce Hooks Up Boston.com With Group-Buying

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ADOTAS – Hey publishers, why let Groupon have all the group-buying fun? Especially when Group Commerce can easily plug in its group-buying and social commerce platform to your site to let the deals go flying.

Already powering group-buying initiatives at The New York Times, Thrillist and DailyCandy, Group Commerce has just added Boston.com to its roster of publishers. The new Boston Deals service will allow local merchants to offer wicked discounts to 1.3 million monthly uniques around Beantown.

As space leader Groupon signs deals with location-based mobile social networks like Foursquare and Loopt, Group Commerce’s plug-and-play platform is an interesting twist to the ever-expanding group-buying game. Local-centric sites like Boston.com offer not only a geotargeted audience, but typically an engaged reader base — exactly who local and smaller merchants want to reach.

Group Commerce was founded in 2010 and is financially backed by Spark Capital, Carmel Ventures, Lerer Ventures and Bob Pittman. It’s executive team boasts a slew of DoubleClick veterans, including former CEO David Rosenblatt in the position of executive chairman, former search head Jonty Kelt as CEO and former engineering head Andrew Glenn playing CTO.

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