ADOTAS – Tipping its funding total over $50 million, OpenX closed a $20 million Series D round of financing led by SAP Ventrues. New investors AOL Ventures, Mitsui & Co. Global Investment and Presidio Ventures (the wholly owned investment vehicle of Sumitomo Corp.) joined existing investors Accel Partners, Index Ventures and DAG Ventures in participating in the round.
OpenX will put the funds toward OpenX Enterprise, the enterprise publisher revenue-monetizing platform introduced in February. Through combining an ad server and an ad exchange, the platform allows pubs to manage exclusive, guaranteed, non-guaranteed and real-time inventory on a single dashboard. Notable publishers on board include Groupon, Excite Japan and Buisiness Insider
The company will also use the investor cash to build its international presence, so far buoyed by OpenX Market partnerships with Dentsu-cci in Japan and Orange-France Telecom in Europe. On the demand side, OpenX Market revenue is up 600% over the past year.
“We believe that OpenX will become an industry-defining platform in this rapidly growing sector,” said Nino Marakovic, managing director of SAP Ventures. “In addition to our investment, we also plan to leverage our relationships to help OpenX expand its reach.”