ADOTAS – Though originally cited last month as a $20 million haul, mobile ad network Jumptap just reported that it actually raised $25 million in a late-stage round of funding that featured participation from existing investors AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP. In addition, several new undisclosed investors donated to the cause — mysterious benefactors are so “Great Expectations.”
Jumptap has been on a mad expansion drive this year with 35 new employees — some of the notable names are Todd Anderman, chief media and revenue officer; AudienceScience vet Regina Sebring, the new vice president of publisher partnerships; and former Gorilla Nation exec Jared Hand, now vice president of sales.
The network currently boasts a reach of 83 million uniques, a 30% increase from the previous year, and partnerships with 10,000 mobile websites and apps. In April, Jumptap received 10 billion ad requests.
“Our focus on leading mobile innovation through technology and services underscores our long-term vision and commitment to delivering the best solutions for advertisers and publishers,” said CEO George Bell, who took over in September 2010. “We are well positioned to capitalize on the momentum in the mobile marketplace and continue to see impressive growth across all measures.”
Last week ValueClick snatched up rival indie mobile network GreyStripe — could JumpTap be looking for an exit too?