BrightEdge Installs comScore Consumer Search Data Into SEO Platform

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searchADOTAS – Enterprise SEO platform BrightEdge is integrating comScore intelligence on consumer search behavior assist companies in climbing above the fold in search results.

Based on a panel of 1 million Internet users, comScore’s intelligence will offer BrightEdge clients an enhanced view of their competitive position on the Internet and aid in developing strategies for soaring above the constantly growing web clutter. The tool will initially be available to comScore and BrightEdge customers in the U.S.

“Search is changing quickly – it’s becoming social, local, mobile, and personalized,” said BrightEdge CEO Jim Yu. “The addition of collective intelligence into BrightEdge enables marketers to stay ahead in this new search landscape.”

BrightEdge launched its SEO platform last June and has made many upgrades, including adding analytics and social analysis as well as going global.

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