Alphabird Buys PlaceVine for Brand Video Integrations
ADOTAS – Social video syndicator Alphabird has acquired PlaceVine and its Brand Integration Platform, which automates and manages the matching of agencies and marketers with video content producers for brand integrations.
Alphabird packages and distributes video content for studios, agencies and brands to targeted audiences on web, social, mobile and digital out-of-home platforms. Videos are sold on both a click-to-play and a cost-per-completed-view (80% or more watched) basis, and are delivered on premium pubs, social networks and video matron YouTube.
The merged initiative is the PlaceVine YouTube Platform — launched with record label The Royal Factory, content producers are invited to create a video in response to a creative brief and earn cash for every view generated on YouTube.
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