ADOTAS – American Express has tapped DSP AdReady to power AdManager, a end-to-end tool for small and midsized companies using American Express’ OPEN to platform in create, target and measure online display ad campaigns. AdManager is the latest entry in OPEN’s Business Apps for SMBs, which also include a PPC campaign manager and an online payment system
The service comes in a variety of packages, beginning with AdManager Pro’s “Get Started” program that features assistance from an OPEN display specialist. The Premium package adds a dedicated display advisor and bi-weekly status check-ins, while the Elite unit is akin to a full-service campaign manager. AdManager Pro for Marketing Agencies, which integrates into existing systems and client campaigns, assists agencies in measuring specific campaigns.
“AdManager aims to bridge the gap between business owners’ current knowledge of the display advertising space and potential customers that are spending more time online,” commented OPEN vice president Robert Ciccone.
AdReady launched Version 3 of its display platform in September, introducting intelligent campaign association tools for editing and coordinating multiple pieces of creative within an unlimited number of campaigns.