ADOTAS – The minute I saw social browser RockMelt, I wanted it. As it launches for the iPhone, all I can say is screw you, Safari — RockMelt, save me from my mobile browsing malaise.
Back in November, RockMelt released its social web browser for PCs and Macs — built on top of Google Chrome, it features integrations with Facebook and Twitter that allow for instant tweeting and posting. In addition, the left panel lets you keep tabs on your best Facebook buddies and send them messages, post on their walls or even chat without opening the site in a tab.
The search box offers full page previews and the right panel serves as an RSS feed reader — you can read your entire Facebook stream, get notifications and see if you’ve received email while keeping up-to-the-minute with your favorite sites.
How do I know all this? I’m not just the guy who writes about RockMelt, I’m a user too.
RockMelt is proud that it’s mobile app doesn’t resemble other browsers — it’s something like a social media plus RSS reader that also allows you to search the web and use the functions of Twitter and Facebook. Call it the Swiss Army App, combining site apps, mobile search and browsing and social network tools.
The mobile version syncs with your online browser and imports favorite sites, bookmarks, preferences, top Facebook friends, etc. Even handier is its ability to save content to view later when you don’t have access to the web.
I’m sure the RockMelt isn’t perfect because there are definitely issues with the desktop version of RockMelt — Flash flakes out often, requiring you to restart the browser to watch videos. I use Safari for videos on Hulu and Netflix because the streaming is often slow.
However, when I first wrote about the company, I pondered whether the social media browser was revolutionary — all the social functionality within the browser seemed like something users had been waiting for. Soon after its launch Firefox and Internet Explorer added similar Facebook hookups.
RockMelt’s iPhone app offers a more holistic and efficient mobile browsing experience — as the RockMelt team explains on its blog, they simply built “a browser that reflects how we really use our phones.”
Both the desktop and mobile offerings seem to point to the future of browsing — watch the video below and tell us what you think.