After Easter recess, Senator Richard Durbin (D-Ill.) is planning to introduce the Main Street Fairness Act (groan), which would open up all Internet sales to state sales taxes. At Cnet, Declan McCullagh explains why the logistics of such a move would be frightening.
Pay-per-call specialist Marchex has laid down $62.5 million in cash and stock for Jingle Networks, operator of free directory assistance services (1-800-FREE411)and provider of mobile voice search performance advertising and technology. Marchex is bit more interested in the latter business, which will boost the reach of its call advertising network to 500 million phone calls across digital media, including mobile.
There are seven stages of grief, but only five stages of mobile price promotions according to the Mobile Marketing Association’s new guidelines on mobile couponing best practices (PDF).
According to a new report by mobileSQUARED, a third of advertising agencies expect 30% of their clients’ campaigns will feature a mobile element.