Quick Hits: Experian Buddies Up With Turn

Written on
Apr 15, 2011 
Gavin Dunaway  |

punch_small.jpgADOTAS - Experian Marketing Services, the direct marketing hub of online and offline data gatherer Experian, has partnered Turn to use its real-time data and media management technology to leverage offline direct marketing data in targeting online audiences through the Audience IQ platform. Check out an interview with Mike Balducci, SVP and general manager of digital advertising services at Experian Marketing Services on AdExchanger.

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The Federal Trade Commission has had enough of these snake-oil — I mean acai-berry Internet hucksters. On Tuesday the agency will announce lawsuits against third-party Internet affiliate marketers of acai berry weight-loss pills.

Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

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