Quick Hits: Experian Buddies Up With Turn

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punch_small.jpgADOTAS – Experian Marketing Services, the direct marketing hub of online and offline data gatherer Experian, has partnered Turn to use its real-time data and media management technology to leverage offline direct marketing data in targeting online audiences through the Audience IQ platform. Check out an interview with Mike Balducci, SVP and general manager of digital advertising services at Experian Marketing Services on AdExchanger.

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