ADOTAS – Upstart in-game mobile ad network Kiip made quite a splash on its launch not just because its cofounder and CEO Brian Wong is 19, but also because it rewards mobile game players with real-world prizes. Say Susie beats an especially hard level of Angry Birds with two yellow birds to spare — she might get a notification that she’s won a free soda, as soon as she trades her email address.
Blue Noodle is keeping the rewards in the virtual realm with its in-game online advertising solution Clickstrip, launched in February at the 2011 Game Developers Conference. but it is adding an interesting aspect: on-demand. Instead of being interrupted by a video ad during gameplay, players can elect to watch the video and be rewarded with virtual currency or items to enhance the gaming experience.
Though BlueNoodle already has strategic partnerships with Yahoo! Games, iWin and RedAtom, it’s just signed up with a classic, one of those games that never gets old: Tetris. Tetris CEO Henk Rogers apparently believes Blue Noodle is the only company that can balance on-demand video advertising with offer marketing. Why? Well, Blue Noodle CEO Lesley Mansford’s past experience as one of the founders of original social gaming site Pogo might have something to do with it.