ADOTAS – Thanks to TRAFFIQ for last night’s spring data fling, held at Lucy’s Cantina Royale. Partners included Lotame, Peer39, Media6Degrees, Bizo, OwnerIQ, Tumri, Aperture and VisualDNA. The crowd was a vibrant mixture of online advertising insiders, with seasoned pros mingling alongside fresh new talent.
Lucky participants chowed down on delicious South Western fare, and digital media-inspired drinks. After a few “social media signature cocktails,” I engaged with the lively crowd.
Ammon Brown of Traffiq had quite a few things to say about the improvements being made in the Bing algorithms. Venk Varadan of Citadel Securities revealed his expectations for the VC side of the business, and his thoughts on the future potential of mobile advertising. I overheard some agency folks discussing the challenges of last-click attribution, with the best approach to finding the right clicks hotly debated.
The weather held steady, the alcohol flowed and the conversations were passionate and informative. Thanks to TRAFFIQ and their partners for yet another great online advertising event.