ADOTAS – Are Groupon deals in the United Kingdom just better than the ones in the U.S.? I mean, I’d totally take a free pint with my fish’n’chips over a discount spa treatment. A complimentary order of spotted dick? Maybe not…
With 8 million U.K. subscribers and 6,900 businesses using its couponing service, Groupon reports that 95% of U.K. deal buyers have purchased more than one offer while 50% have purchased five or more.
Huh — last month a Business Insider survey of U.S. Groupon subscribers found that 55% had bought into one to five deals on the site, while 21.6% had not purchased a single one. Three quarters reported that they were opening less Groupon emails now than when they signed up or none at all. Sixty-nine percent said they didn’t plan on buying a higher frequency of Groupon deals in the future.
It’s understandable to view figures from Groupon with skepticism, but maybe the deals are simply better across the pond. Groupon is luring in bigger fish — General Mills’ 12-item, home-delivered CPG deal found a whole a lot of takers in Minneapolis and San Francisco, the two U.S. cities that received the offer.