ADOTAS – While a slew of companies have just closed financing rounds, the one that will make your jaw drop is LivingSocial, fiercest rival to the black hole of deal sites, Groupon. The social dealmaker just scored $400 million — not as impressive as its arch rival’s nearly $1 billion haul, but nothing to sneeze at — from existing investors Amazon and Lightspeed Venture Partners.
The funding puts the company’s valuation at $3 billion, which seems slightly more reasonable than the $25 billion IPO Groupon is threatening. LivingSocial is expected to bring in $500 million in revenue this year and is already driving more than $1 million in revenue daily.
Next there’s Marin Software, which closed a $16 million Series E round of financing led by Crosslink Capital with additional participation by existing investors Benchmark Capital, DAG Ventures, Focus Ventures and Triangle Peak Partners. Marin, which expanded its platform in the last year from paid search to also include social and display initiatives, will use the funding to expand its global customer base.
In addition, former Shutterfly executive John Kaelle is joining the company as executive vice president and chief financial officer. Marin also announced it is currently managing more than $2 billion in paid search spend through its platform.
Northgate Capital led Rocket Fuel’s $6.6 million Series C round, with participation from existing investors Mohr Davidow Ventures, Labrador Capital Fund, Nokia Growth Partners and Wilson Sonsini Goodrich & Rosati. That puts the valuation for the targeting technology company at $160 million. Rocket Fuel currently boasts 300 customers (more than 150 repeat) and is expecting 2011 revenue of $50 million.
What about in-game advertising startup Kiip? The company, founded by teen entrepreneur Brian Wong, just closed a $4 million Series A round led by Hummer Winblad Venture Partners with participation from existing investor True Ventures. Kiip also welcomed former Digg Director of Sales Chris Kobran as vice president of sales and Live Gamer and EA Mobile vet Dan Silberger as vice president of development.
Finally, reward management platform UsingMiles raised $2.7 million in a round led by iSherpa Capital. Former eBags.com founder Jon Nordmark was named CEO of the fledgling company.