Google Adds Previews to PPC Ads

Written on
Apr 26, 2011 
Gavin Dunaway  |

searchADOTAS – When Google was first testing it out its Previews feature in search results, our Adotas posse of search experts thought the feature might heavily affect SEO but leave the SEM business alone. Not quite — Google has extended Previews to its pay-per-click search ads.

By clicking that now-familiar magnifying glass next to a sponsored result, a user can get a preview box of the page behind an ad — and no, a Preview doesn’t count as a click, so advertisers aren’t charged.

It’s a really big win for paid search advertisers, especially considering that searchers who do go on and click are probably more qualified leads.

Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

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