Going Mobile From the Inside Out


shell_smallADOTAS – These days, consumers expect more and more things to be available to them them on-the-go. From fast food restaurants to drive-thru ATMs, our busy lifestyles are reflected in nearly every convenience we’ve come up with over the last 50 years. We’re like sharks — constantly moving.

It’s no surprise, of course. It seems like we’re trying to cram more and more into every day. From answering 1,000 emails a day to seeing your daughter’s play at school to being there when your son hits his first home run, from finding time to make dinner while still being able to answer your BlackBerry when it rings, the day is never done for a working professionals — no matter what field you work in. And, no doubt, you’ve discovered the incredible convenience that is mobile browsing.

Many cell phones now feature mobile browsing capability. These phones, called smartphones, allow users to surf the web to answer questions and even shop for products from anywhere they get cell service. If you’re a businessperson, you almost certainly have one of these, whether its an iPhone, an Android device, a Blackberry, a Palm or a Windows phone. With thousands of apps available for download, there’s not much you can’t do with these phones. (Some can even be synced to function as car keys, unlocking a vehicle remotely!)

If you want your business to succeed into today’s technological world, you need to take your company mobile — both internally and externally.

Externally, you need to be sure that your business has an accessible mobile platform. According to ABI Research, consumers are expected to spend $119 billion by 2015 worldwide through their mobile phones, accounting for about 8 percent of all ecommerce activity. This is an enormous market, and if you don’t move fast, you could miss out on your piece of the pie. It is crucial that you get serious about taking your business mobile if you want to get the most out of your company.

For some companies, such as online auction site eBay, this has taken the form of a mobile application. For others, going mobile can be as simple as creating a website that offers contact information, hours and locations. It is up to you if you want to offer mobile payment options, or simply direct consumers to a brick-and-mortar store, but figures indicate that ecommerce is a growing market and a lucrative place to take your business.

It is also important to make your business mobile accessible from the inside, as well. This means investing in business IT solutions that you can access from your smartphone, so you’ll never be far away from the crucial data that will help you decide how to best operate your company.

After all, if you’re like most of today’s business professionals, you probably spent a fair amount of time outside of the office. Whether you’re vacationing in Switzerland or just in a meeting, you never want to be far from your company’s data centers. With mobile business IT solutions, you’ll never have to be.

In today’s busy world, it pays for all companies to understand that everyone — from soccer moms to working professionals — wants to be able to get what they need quickly and easily on their laptops, tablets and smartphones.


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