Quick Hits: Wait, Why Does NYTimes’ Paymeter Costs so Much?

Inplace #2

punch_small.jpgADOTAS – Phillip Greenspun asks the question that has been on everyone’s minds: How on Earth did The New York Times’ paymeter end up costing $40 million to $50 million? I have friends who could have hooked it up for a case of good bourbon. Apparently $25 million went to Google… But for what?

With the Affilate Marketing Awards quickly approaching — April 12 is right around the corner — aren’t you curious who is on the shortlist? By the way, who is setting up the betting odds for the awards? I got a good feeling about Best CPL Network….

To ensure full compliance of its digital ad products with the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising, Undertone has partnered with Evidon and will now offer clients the InForm assurance platform and analytics tools.