Quick Hits: Wait, Why Does NYTimes’ Paymeter Costs so Much?


punch_small.jpgADOTAS – Phillip Greenspun asks the question that has been on everyone’s minds: How on Earth did The New York Times’ paymeter end up costing $40 million to $50 million? I have friends who could have hooked it up for a case of good bourbon. Apparently $25 million went to Google… But for what?

With the Affilate Marketing Awards quickly approaching — April 12 is right around the corner — aren’t you curious who is on the shortlist? By the way, who is setting up the betting odds for the awards? I got a good feeling about Best CPL Network….

To ensure full compliance of its digital ad products with the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising, Undertone has partnered with Evidon and will now offer clients the InForm assurance platform and analytics tools.


Please enter your comment!
Please enter your name here