Quick Hits: Magic Behind DMPs Revealed by BlueKai


punch_small.jpgADOTAS – Do data management platforms confound you to the point of ripping out your own hair? BlueKai promises to strip away all the confusion with its new whitepaper, which you can download here.

Golly, advertisers are still complaining about iAds even after Apple halved the minimum spend. Don’t they realize their demands for integrations with third-party analytic systems and haggling room in price negotiation are simply unacceptable in the Apple-controlled universe?

Check out this extremely well-written — though somewhat tragic piece — by Foner Books operator Morris Rosenthal, who watched half his traffic vanish after Google unleashed the Farmer/Panda update on its search algorithm. Why tragic? “Many of the sites now appearing above the author’s site in Google search results are copyright infringements on the author’s work monetized with Google AdSense, and in many cases, those infringements have been syndicated to hundreds or thousands of other [Made for AdSense] sites.”

NYTimes’ Andrew Ross Sorkin has sources whispering in his ear that Facebook is chatting with former White House Press Secretary Robert Gibbs to help market an initial public offering (that’s IPO to you) in early 2012.

You know how we praised Microsoft for finally bringing copy and paste text features to Windows Phone 7? It turns out most WP7 users haven’t received the update. The team in charge is really sorry about that, and the fact that the update has taken forever to get out, and the fact that Microsoft is kinda lousy at this mobile operating system thing to begin with, but stick with them ’cause they’re trying really hard.

Google, on the other hand, is testing out in-app billing on Android to enable developers to sell all kinds of goodies within apps.


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