ADOTAS – While online ad spend will show the most promising growth over the next few years, eMarketer estimates that rise will not be at the expense of TV ad spend — looks like online efforts are going to keep sinking their teeth into print ad share from newspapers, magazines and directories.
TV ad spend grew about 10% last year to $59 billion, but eMarketer believes growth will slow to 2.5% this year ($60.5 billion). Online ad spend grew by about 12% from 2009 ($22.7 billion) to 2010 ($22.5 billion). By 2015, online ad spend is estimated to hit $44.5 billion, compared to $68 billion for TV ad spend.
Print newspaper ad spend, on the other hand, is expected to fall from $22.8 billion in 2010 to $19.8 billion in 2015, while print magazined ad spend is predicted to fall from $14.7 billion to $11.6 billion.