ADOTAS – Everybody in digital advertising is going mobile, and the ad verifiers don’t want to be left behind. Mpire announced has introduced in beta reporting on mobile ad compliance to its AdXpose ad verification technology and analytics suite.
Users will be able to view metrics like placement, impressions, geography, demographic, brand safety and more via mobile-only lens. In addition, AdXpose’s mobile tool will break down impressions by device, operating system and mobile browser.
“Digital advertising is rapidly evolving into a multi-screen model, where a single creative type may be delivered across display, mobile, and video vehicles,” said Ryan Polley, Mpire senior vice president of strategic development. “AdXpose is the only service provider that can monitor, report on and optimize campaigns across all of these types of media.”