ADOTAS – After closing a $3 million round of funding led by Ropart Asset Management last week, MediaTrust has launched its MediaTrust PerformanceExchange, or MTPX, today at the LeadsCon conference in Las Vegas. The exchange promises to instantly connect advertisers with high-potential consumers via MediaTrust’s quality-based CPC bidding system.
As a single platform for managing performance marketing campaigns across all channels, including email. While advertisers will pay for audiences based on quality, publishers working with the exchange will receive guaranteed payouts based on the traffic quality they drive.
“We built quality into MTPX from the start by integrating a proprietary combination of tools used to filter out low quality traffic and direct high quality traffic to winning bidders, said MediaTrust CEO and founder Peter Bordes. “The end result is a platform that benefits everyone, consumer included. Advertisers see higher ROI and conversions, publishers see higher RPCs for the quality traffic they deliver, and consumers get relevant offers.”
Bordes added that an at-scale test campaign with MediaTrust’s finance and education verticals garnered conversion rates between 5% and 8% at competitive CPCs.