LinkedIn Has Its 100 Million Users Pegged


linkedinADOTAS – Of the 100 million users now registered on LinkedIn, 74 list “Elvis impersonator” as a position while 46 do the same for “beat-boxer.” One lonely soul is a “martini whisperer” — I was kind of upset they didn’t mention my position as a “volunteer nose-picker” (someone’s gotta grab society’s boogers!).

Having knocked down the 100 million milestone, LinkedIn released some stats about its user base sure to entice B2B advertisers. About 44 million users are in the U.S. while 56 million come from the rest of the globe. The largest represented sectors on the business-oriented social network are service (20%), finance (9%) and high tech (9%). LinkedIn also hosts 2 million C-level employees and over 7 million small business owners.

More than 6 million uses are sales professionals, while 4 million engineers and 4 million IT professionals combine to form 8 million techies. Another 2.5 million are finance pros, while around 1.4 million are accounting officers and another 1.4 million are creative types.

You see more interesting figures here, and more irreverent ones here.


  1. Interesting statistics, although Linkedin is more of a social site for business professionals to network together as people, not really for trade and making deals between businesses.

    LinkedIn may be good for B2B advertising, but it is not a social platform for B2B trade.

    I like to mention as a solution for B2B companies. It’s a free B2B social networking site where businesses can create their company profile [no people profiles], post their products, and follow other companies through the marketplace and community.
    B2B Social Networking


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